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by H.G. Miller This entry was posted in Advertising.
It looks like Google has found a way to make some money off of those YouTube videos that grab hold of the moment and skyrocket to infamy across the web.

The good news is that they will be sharing the profits with the creators of these viral darlings. The bad news will likely come when you find out that funny video of your grandma farting only got you five dollars despite a hundred-thousand hits.

The worse news may come when you find yourself with a nice pile of cash for a video you “created” by filming your friends doing something stupid, and said friends come calling for their cut.

Just hope that none of your friends join SAG and bring that hailstorm of trouble your way.

clipped from adage.com

Google Site Will Attempt to Place Ads on Fast-Rising Videos

When an uploaded video's popularity starts to accelerate, YouTube will add an 'Enable Revenue Sharing' button, which will allow the owner to permit YouTube to sell the video's ad space to advertisers.

When an uploaded video’s popularity starts to accelerate, YouTube will send the user an e-mail and add an “Enable Revenue Sharing” button, which will allow the owner to permit YouTube to sell the video’s ad space to advertisers.

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