Arizona Coyotes

Background: After an unprecedented shutdown to the sports world in 2020, the Arizona Coyotes were back in the playoffs for the first time in almost a decade.

Rather than establish a tagline, we launched a rallying cry to engergize the loyalists, and bring new fans into the fold. As the 2021 season begins, we are celebrating 25 years in the desert.


Launch Video


Creative was also used for digital and social media.

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    Los Angeles, CA
    United States
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