2015 Honda Touring/Cruiser "Journey" Campaign

Assignment: Promote the Gold Wing Family and CTX1300 touring and cruiser class motorcycles.

Key Message: Honda motorcycles are a part of your larger life journey.

Concept: Illustrate the emotional benefits of riding, including the moments of anticipation, relaxation and reflection that are a part of every long ride.

Production: Coupling a video shoot with a larger still shoot allowed us to get shots of multiple models in various scenarios. With a target audience of established riders, there was an opportunity to stand out by avoiding the stock action footage normally assosciated with touring motorcycles.

Campaign Elements



Gold Wing "Selfie"

CTX1300 "View"

Valkyrie "Tunnel"

Gold Wing F6B "Diner"

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