Assignment: Promote the Gold Wing Family and CTX1300 touring and cruiser class motorcycles.
Key Message: Honda motorcycles are a part of your larger life journey.
Concept: Illustrate the emotional benefits of riding, including the moments of anticipation, relaxation and reflection that are a part of every long ride.
Production: Coupling a video shoot with a larger still shoot allowed us to get shots of multiple models in various scenarios. With a target audience of established riders, there was an opportunity to stand out by avoiding the stock action footage normally assosciated with touring motorcycles.